Shopify development
Storefronts, custom apps, Shopify’s Storefront and Admin APIs, and Functions, shaped around how your business operates.
Ecommerce & CRO
A better shopping experience, from browsing to checkout.
Making buying easier for your customers, by combining ecommerce engineering with conversion rate optimization (CRO): finding friction, improving the shopping journey, and measuring what changes.
See some of my workHow I can help
Make the next step easier.
Commerce & booking integrations
Catalogs, shipping, pricing, availability, payments, and business systems connected so the rules stay consistent at every step.
Conversion rate optimization
Funnel data shows where shoppers get stuck. Improvements to storefront speed and checkout flows follow, with the impact measured through PostHog, GA4, GTM, and Segment.
Selected work
A few things I’ve worked on.
Apparel commerce
Helping a large product catalog load reliably
Collections with many product variants were hitting memory failures. Changing how catalog data was retrieved and sent through Shopify’s Storefront API let them load reliably.
Shopify shipping customization
Moving shipping logic to Functions
Legacy Shopify Scripts gave way to Shopify Functions for the shipping rules, backed by automated fixtures and live checkout smoke tests. After a controlled rollout, I retired the old script once the new customization was active.
Hospitality booking platform
Keeping the price consistent through checkout
Mews integration rules were changing prices between availability and checkout. Correcting fee quantities to match the booking rules, then verifying the full price breakdown through checkout, kept the price consistent.
Work with me
Let’s talk about your store.
Tell me about your store, where shoppers drop off, or what makes checkout harder than it should be.